Imperium : Jurnal Ilmu Manajemen

LITERASI KEUANGAN SYARIAH DAN AKSESIBILITAS TERHADAP POLA PEMBIAYAAN SYARIAH DI KABUPATEN KUNINGAN

2025-10-11T03:01:38+00:00

POSITIONING MIE GACOAN DI TENGAH PERSAINGAN KULINER LOKAL STUDI KASUS DI KABUPATEN KUNINGAN JAWA BARAT

2025-10-11T03:25:31+00:00

Abstrak
This research analyzes the positioning strategy of Mie Gacoan in facing local culinary competition in
Kuningan Regency. The results show that Mie Gacoan has successfully positioned itself as a modern and
affordable brand targeting Gen Z and young families. Its success is supported by competitive pricing,
spicy food, and a comfortable, "instagrammable" restaurant atmosphere.Their marketing strategy
relies heavily on digital branding (TikTok & Instagram). Its presence has spurred innovation among
local MSMEs (Micro, Small, and Medium Enterprises), although it also creates pressure. Internal
challenges they face include long queues and limited menu variety.This research provides a theoretical
contribution on positioning strategy and digital consumer behavior, as well as practical
recommendations for business owners.
Keywords: positioning, Mie Gacoan, local culinary, marketing strategy

ANALISIS PELATIHAN DAN PENGEMBANGAN SDM PADA UMKM KULINER DI KABUPATEN KUNINGAN

2025-10-11T03:32:47+00:00

ABSTRACT
This study aims to analyze training and human resource development (HRD) in micro, small, and
medium enterprises (MSMEs) in the culinary sector of Kuningan Regency. MSMEs play a vital role in the
national economy but continue to face challenges in managerial competence, technical skills, and digital
literacy. This research employed a qualitative method using interviews, observations, and
documentation. The findings indicate that training facilitated by local governments and partners has
improved business management, digital marketing, and legal awareness. However, the effectiveness of
these programs remains limited due to low digital literacy, time constraints, and insufficient follow-up
mentoring. Therefore, this study recommends demand-driven training, digital literacy strengthening,
and multi-stakeholder collaboration to ensure sustainable HR development.
Keywords: training, human resource development, MSMEs, culinary, digital literacy

PENGARUH LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA PEGAWAI KANTOR KELURAHAN DI KECAMATAN CIGUGUR

2025-10-16T14:00:02+00:00

Abstract:
This study aims to analyze the effect of the work environment on the job satisfaction of employees at the
Cigugur Subdistrict Office. The importance of this study is based on the crucial role of government
employees in providing public services, whose performance is greatly influenced by their level of job
satisfaction. The work environment, both physical (facilities) and non-physical (interpersonal
relationships), is considered one of the main factors that can shape employees' positive perceptions and
attitudes towards their work. The results of the study show that the work environment has a significant
and positive influence on employee job satisfaction. Non-physical factors such as harmonious
relationships between employees and support from superiors have been proven to have the most
dominant impact on increasing job satisfaction. Meanwhile, adequate physical facilities also play a role,
although not assignificant as non-physical factors. The conclusion of this study is that a conducive work
environment is key to increasing employee job satisfaction, which will ultimately have a positive impact
on the quality of public services.
Keywords: Work Environment, Job Satisfaction

PENGARUH KOMPENTENSI APARATUR DESA SISTEM PENGENDALIAN INTERNAL DAN PEMANFAATAN TEKNOLOGI INFORMASI TERHADAP KUALITAS LAPORAN KEUANGAN DESA DI KABUPATEN KUNINGAN

2025-10-17T03:42:06+00:00

MANAJEMEN KOLEKSI BAHAN PUSTAKA NON BUKU UNTUK MEMBANTU PROSES PEMBELAJARAN SISWA DI PERPUSTAKAAN SEKOLAH DASAR STUDI KASUS DI KECAMATAN KRAMATMULYA KABUPATEN KUNINGAN

2025-10-18T08:43:29+00:00

Abstrak
School is one of the formal education places that has a mission to educate the nation's life, therefore
preparing schools with all educational facilities and infrastructure such as improving teacher quality,
improving curriculum, improving learning facilities and improving other supporting facilities in schools,
efforts to improve other facilities in learning, one of which is improving library services and utilizing
supporting facilities and infrastructure for school learning is the most basic thing in learning process
activities. In Law Number 43 of 2007 concerning libraries in article 13 paragraph 3, it is necessary to
develop other collections that support the implementation of the education curriculum. In writing this
scientific paper, the research method that will be applied is the descriptive research method. The
descriptive method can be interpreted as a problem-solving procedure that is investigated by describing
the state of the subject or object in the study can be people, institutions, communities and others which
are currently based on facts that appear or are. According to Nazir (1988: 63), in the Research Methods
Book, the descriptive method is a method in examining the status of a group of people, an object, a set
of conditions, a system of thought or a class of events at the present time. The object of the research is
in Gereba State Elementary School, Kramatmulya District. From the results of the study, it shows that
thes collection of non-book materials has not been utilized optimally.
Keywords: Non-Book Collections, Learning, Library